OMO Prints: Dirt is Good

OMO Prints: Dirt is Good

OMO – the washing detergent – and creative agency Lowe from Singapore have launched these three funny print ads.

The three images below are entitled “Physicist”, “Astronaut” and “Archeologist”. As the advertisement’s motto says – OMO dirt is good. Therefore creatives came up with a brilliant idea – to put children in the dirt. But not “dirty” dirt – the wonderful sand sculptures instead.

See the beautiful pictures below and tell us if you liked them.





Advertising Agency: Lowe, Singapore
Regional Executive Creative Director: Dominic Stallard
Chief Creative Officers: Dominic Stallard, Kirk Gainsford
Copywriter: Natalie Rose
Art Director: Karen Vermeulen
Production company: Shooting Gallery
Account Director: Ranjit Jathanna
Agency Producer: Jasmine Tan
Photographer: Sebastian Siah
Additional Credits: Andrew Ho, JooHeng Tan, Michael Kan, Raymond Goh, Fuse Audio, Emoxis, Ashlynn Sum, Eranga Tennekoon, Irene Gan

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