The new Olympus camera called Pen is a tribute to the famous Olympus Pen made in 1959. This name was chosen because they wanted to create a camera which could be used as easy as a pen. The new model features well known retro design, small size and many innovative technologies that you get in big and expensive D-SLR models.
The TV ad they created features a famous actor Kevin Spacey who is talking about the new Olympus Pen camera and how it can make pictures that look like memories. The message he is trying to deliver is that this camera makes D-SLR quality pictures although it is small like a compact camera.
Agency: Team Saatchi
Creative Director: Julian Borra
Director: Duncan Jones
Production: RSA Films
Producer: Alex Heathcote
Director of Photography: Dan Bronks
Post Production: The Mill