Old Spice Prints: Pure Man Scent

Old Spice Prints: Pure Man Scent

Old Spice and advertising agency Proximity from Santiago have released these three hilarious prints.

The pictures depict Old Spice and arms with „men attributes“ spraying out of it. Arm of a mechanic, boxer and rocker are the good examples of the power, which the brand is promoting for a long time already. The title says: “Pure man scent”. Could you disagree?

See the prints below and have a good laugh.





Agency: Proximity, Santiago, Chile
Executive Creative Director: Marcelo Con
Creative Director: Fernando Cuevas
Art Directors: Rodrigo Portales, Alexis Ávalos
Copywriter: Fernando Cuevas
Photographer / Retouching: Bside
Account Managers: Matias Brown, Natalia Rosati

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