Old Spice and advertising agency Proximity from Santiago have released these three hilarious prints.
The pictures depict Old Spice and arms with „men attributes“ spraying out of it. Arm of a mechanic, boxer and rocker are the good examples of the power, which the brand is promoting for a long time already. The title says: “Pure man scent”. Could you disagree?
See the prints below and have a good laugh.
Agency: Proximity, Santiago, Chile
Executive Creative Director: Marcelo Con
Creative Director: Fernando Cuevas
Art Directors: Rodrigo Portales, Alexis Ávalos
Copywriter: Fernando Cuevas
Photographer / Retouching: Bside
Account Managers: Matias Brown, Natalia Rosati