Old Spice and advertising agency Wieden + Kennedy Portland have released this stylish and intriguing Super Bowl commercial.
The brand promotes its latest line of scents – Wolfthorn and Hawkridge. The video features a gentleman, who plays poker. His competetor is so anxious: we can hear his nervous thoughts, although he has really good cards. The guy, though, is totally confident. His secret is the Old Spice scent. The ad is part of a wide campaign, that also includes print and online ads.
Watch the video and share your opinion about it.
Agency: Wieden + Kennedy Portland
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Creative Director: Jason Bagley
Creative Director: Craig Allen
Director: Tom Kuntz
Production Company: MJZ