Old Spice and advertising agency Wieden and Kennedy have made this impressive musical commercial.
The video features Terry Crews – well known and very much liked face of the brand. He performs a solo jam, a musical number that is outstanding. The wires are attached between the instruments and his pronounced muscles to create sounds. And you thought muscles are not creative!
The first video is a shorter introduction, as the second demonstrates the full skill.
Check out the videos and tell us if you enjoyed them.
Client: Old Spice
Agency: Wieden + Kennedy, USA