Old Spice and advertising agency Wieden + Kennedy Portland have released this stylish and intriguing Super Bowl commercial.
The brand promotes its latest line of scents – Wolfthorn and Hawkridge. The video features a gentleman, who appears at a ball and attracts attention of a lady. Apparently, she is mesmerized by him and his secret, which is the scent. The ad is part of a wide campaign, that also includes print and online ads.
Watch the video and share your opinion about it.
Agency: Wieden + Kennedy Portland
Client: Old Spice
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Creative Director: Jason Bagley
Creative Director: Craig Allen
Director: Tom Kuntz
Production Company: MJZ