Old Spice Commercial: I Can Do Anything

Old Spice Commercial: I Can Do Anything

Wieden+Kennedy has just come up with a brand new Old Spice’s “I Can Do Anything” commercial.

It opens with a guy putting a cassette into an Old Spice container-shaped music player. He listens to a voice motivating him to be the best. As he is repeating the words “I am the best”, we follow documentation of his success inspired by this Old Spice “You Can Do Anything” spirit. This is a funny video showing how far you can go if only you believed more in yourself. The video even features a Hollywood star actress Heather Graham. In the video she acts his date at a cosy restaurant.

This is one video from a bigger Old Spice campaign.

Watch this funny ad and let us know if you liked it.

Client: Old Spice
Title: “I Can Do Anything” :45/:30/:15, “Never Again” :15
Agency: Wieden+Kennedy, Worldwide
Creative Directors: Jason Bagley, Craig Allen
Copywriter: Jason Kreher
Art Director: Max Stinson
Agency Producer: Jeff Selis
Account Team: Michael Dalton, Diana Gonzalez, Yay Zhang
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Biscuit Filmworks, LA
Director: Tim Godsall
Executive Producer: Holly Vega
Line Producer: Rick Jarjoura
Editorial: Arcade Edit, LA
Editor: Geoff Hounsell
Post Producer: Ali Reed
VFX: The Mission, Venice, CA
Creative Director: Rob Trent
Executive Producer: Michael Pardee
Flame: Brad Scott
Flame: Max Harris
Flame: Justin Blaustein
Flame: Katrina Salicrup
Flame: Tim Bird
Flame: Joey Brattesani
Flare: Colleen Smith
Roto: Huey Carroll
VFX Producer: Diana Cheng
Music/Sound: Tonefarmer
Music Producer: Tiffany Senft
Audio Mix: Lime
Mixer: Joel Waters
Producer: Jessice Locke

Leave a Reply

Your email address will not be published. Required fields are marked *