Wieden + Kennedy’s Old Spice campaign offers you the smell of power.
“Smell is Power” video campaign takes advertising to the new heights by invading the quiet, peaceful commercials of Bounce and Charmin.
The Bounce commercial starts with a lady in her laundry room advertising Bounce Dryer Bar which helps to add fresh scent to the clothes. Suddenly Terry Crews literally explodes through the wall on a jet ski and takes over the commercial. He explains to the lady, that Old Spice is so powerful it “sells itself in other people’s commercials!”
Video is only a little part of a campaign run by Terry Crews.
Watch the funny video and tell if you liked it.
Agency Wieden + Kennedy Portland
Director Tim Heidecker, Eric Wareheim
Creative Director Craig Allen, Jason Bagley
Executive Creative Director Mark Fitzloff, Susan Hoffman
Copywriter Andy Laugenour, Nathaniel Lawlor
Art Director Croix Gagnon
Production Company Absolutely Productions
Editorial Company Absolutely Productions
VFX Company The Mill LA
Editor Eric Notarnicola