OBI and advertising agency BBDO from Moscow have released this amazing video spot recently.
The video encourages to make some changes at home and not be reluctant to do it yourself. With the help from OBI, you can make your environment more pleasant to live in. The creatives have pulled off a brilliant, although really simple ad, for that matter. The spot depicts an enormous crack, which in the end appears to be not that big at all!
Watch the commercial and have a good laugh.
Agency: BBDO, Moscow, Russia
Creative Director: Adrian Ely
Copywriter: Andrey Yarinich
Art Director: Omar Thabet
Producers: Boris Anisonyan, Valery Gorokhov
Client Service Director: Blazej Soniewicki
Account Director: Tamara Vasina
Account Manager: Katrin Auashria
Producer: Alla Sobetski
Director: Leo Gabriadze
D.O.P: Marat Adelshin
Composer: Ivan Sevastianov