O2 and advertising agency VCCP have released a hilarious campaign recently.
The brand has decided to become more positive and active. It compares itself to a cat, who used to be aloof and melancholic. But one day it decided to become… more dog! From now on it chases cars, plays with a stick, runs with other dogs and catches a ball. Amazing campaign will be supported by the outdoor prints.
Watch the video and have a good laugh!
Director: Keith Schofield
Production Company: Caviar
Producer: Shirley O’Connor, Caviar
Agency producer: Catherine Long
Copywriters: Nathaniel White, Ben Daly
Executive creative director: Darren Bailes
Editor: Patric Ryan, Marshall Street Editors
Animation & SFX: Bevis Jones. MPC
TK: George K. MPC