NZTA and advertising agency Clemenger BBDO from New Zealand have released a shocking video spot.
The spot raises awareness about driving and encourages to slow down. Because there are other drivers, who might hit the road irresponsibly – therefore, you should be extra cautious. In this staggering video we can see two men talking in the frozen time frame, just before the accident. What would you say? The video has become a hit and was viewed almost 2.5 million times on YouTube.
Watch the video and tell us what do you think about it.
Agency: Clemenger BBDO, New Zealand
Executive Creative Director: Philip Andrew
Copywriter: Emily Beautrais
Art Director: Frances Cooke
Director: Derin Seale
Production Company: Finch
Executive Producer: Rob Galluzzo
Producer: Karen Bryson
Production Manager: Annelise Yarrell
DOP: Stefan Duscio
Production Designer: Rob Key
Vfx: Fin Design & Effects
VFX Supervisor: Stuart White
Flame: Justin Bromley
Grade: Ben Eagleton
Offline: c/- Toy Box
Editor: Drew Thompson
Audio Post: Nylon Studios
Sound Design / Final Mix: Simon Lister