New Zealand Transport Agency and advertising agency Clemenger BBDO have released this hilarious spot.
The very funny PSA promotes careful driving, when the driver puts his passengers first instead of the texter. The creatives therefore have pulled off this thoughtful, adorable and yet hysterical ad.
Watch the video and have a good laugh.
Agency: Clemenger BBDO, Wellington, New Zealand
Executive Creative Directors: Brigid Alkema
Creative Directors: Emily Beautrais, Steve Hansen, Emily Beautrais
Agency Producers: Marty Gray, Jen Gasson
Executive Producer: Matt Noonan
Producer: Stu Giles
Director: Ric Cantor
DoP: Crighton Bone