New NZ Pure beer outdoor ads are very simple and clear. With the minimum amount of images and accurate text they create a clear and attractive brand image for those who prefer natural products. The lines ‘because you can’t be almost a virgin’ and ‘brewed by brewers. Not chemistered by chemists’ definitely delivers the message and they are memorable as well. The green color of the bottle and the text reveals a connection with another famous beer brand which also helps NZ to build their brand image and reach not only NZ loyal customers.
Advertising Agency: Barnes, Catmur & Friends, Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Daniel Barnes
Copywriter: Paul Catmur
Art Director: Crispin Schuberth
Photographer: Rory Carter
Retouching: The Lounge
Typography: Brad Stratton