NSPCC Video: The $#!% Kids Say

NSPCC Video: The $#!% Kids Say

NSPCC and advertising agency Inferno from London have released this affective campaign.

The spot features kids and their ridiculous comments or questions. However, sometimes they would say something, which could make an aware adult become worried. The campaign raises our awareness about safe environment for children to grow up in and encourages not to be indifferent.

Watch the video and spread the word.


Agency: Inferno, London
Director: Amanda Boyle

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