Nissan and Dubai’s advertising agency TBWA\RAAD have released this video, documenting the amazing campaign.
Nissan had to boost its test drives in UAE city, therefore it collaborated with the real estate’s agents. They recognized the tendency: new comers are usually looking for a home, as well as for a new car. So Nissan arranged a test drive with a vehicle, that would suite the particular customer’s style. It has attracted new drivers for the company.
Watch the video and tell us what you think about it.
Advertising Agency: TBWA\RAAD, Dubai, UAE
Head Of Digital: Preethi Mariappan
Interactive Art Director: Felipe Galiano
Sr. Content Strategist: Melanie Clancy
Sr. Interactive Art Director: Rafael Guida
Graphics / Motion Designer: Juan Behrens
Sr. Flash Developer: Sarabjeet Singh
Account Director: Bassam Ayass
Account Executive: Iman Al Shaybani