Nintendo 3DS and advertising agency Leo Burnett have released this funny video ad lately.
The spot promotes a release of Donkey Kong Country Returns 3D. Therefore, the creatives have staged a prank in a park: unaware people were shocked when a huge Donkey Kong jumped out of a poster. The prank is hilarious: see how people reacted to it. However, after that they all seemed to get along fine with a giant character.
Watch the spot and have a good laugh.
Agency: Leo Burnett USA
Executive Creative Director/SVP: Dominick Malolo
Sr. Account Executive: James W. Heike
Art Director: Scott Fleming
Copywriter: Travis Meidell
Producer: Chance Woodward
Producer: Jen Solley
Production Company: kaboom productions
Director: matt fackrell
DP: Chris Saul
Executive Producer: lauren schwartz
Producer: steven sills
Art Dept: Bryan Anderton
Editor: Matt Fackrell