The “Helicopter Boyz” may not be well known in US, but in Japan the audience simply loves these pop stars for always surprising with something unusual. The suprise of this month is a video produced to promote the new Nikon Coolpix S1000pj camera which has a built-in projector.
Several of those Nikon Coolpix were strapped cameras to the bodies of Helicopter Boyz. When the Boyz performed with the cameras attached at Japan’s Yomiuri Land recently, their images were projected on a screen behind them.
Agency: GT Tokyo
Released: Semptember 2009
Creative Director: Naoki Ito
Copywriter: Naoki Ito
Director: Hideyuki Tanaka
Production Company: Rock & Roll, Japan