Nike and advertising agency Wieden+Kennedy from Shanghai have released this awesome video ad lately.
The spot features a young kid, who plays basketball. The video wanders between the reality and the ambitious dreams. However, he does not need neither fame, nor its attributes. Yet. All he needs is a ball. Just give a kid the ball and the pair of shoes and he will work to make his dreams come true.
The spot is really beautiful. It also features Kobe Bryant.
Watch the ad and tell us if you liked it.
Agency: Wieden+Kennedy, Shanghai, China
Executive Creative Directors: Michael Simons, Achilles Li
Creative Director: Terence Leong
Copywriters: Caleb Jensen, Cook Xu, Sam Liu
Art Directors: Kevin Lunsong, Melvin Tan
Head of Content: Kerli Teo
Agency Producer: Angie Wong
Production Company: Imperial Woodpecker
Director: Stacy Wall
DP: Peter Donahue
Managing Partner: Doug Halbert
Producer: Mary Livingston
Editorial Company: Whitehouse Post
Editor: Lisa Gunning
Assistant Editor: Zach Vandlik
EP: Sue Dawson
Producer: Kristin Branstetter
Post Prod. Company: Carbon VFX
Executive Producers: Matt Thunell, Frank Devlin
VFX Supervisor / Lead Flame: Chris Noellert
Compositor: Pete Mayor
Telecine: The Mill
Location: Los Angeles
Colorist: Adam Scott
Audio Post: Lime Studios
Sound Designer / Mixer: Joel Waters
Music: Artist/Title: Steve Reich/ “The Clapping Song”, Kendrick Lamar/ “Backseat Freestyle”, Terrence Bernardo/ “Gameplay”