Preparing to enter anything in the new season with some of the biggest sporting championships, Nike and Wieden + Kennedy launched a campaign focused on different sports around the theme “Boom.”
In this campaign Nike explored what “Boom” really is. What is a “Boom” moment? A “Boom” moment is a game changing play. It’s what makes people talk. It’s a moment you want to see clearly on replay and see the muscles twitching in the athletes face as he realizes that they have just beaten the odds and taken the win for themselves.
Some of the greatest athletes and coaches from many different sports, including Adrian Peterson, Robinson Cano, Serena Williams, Manny Pacquiao, Bo Jackson and Nick Saban appear in 15 seconds spots of “Boom” series to show the viewer the visual interpretation of what a BOOM moment is. Watch these commercials below.
BOOM: High School Football. Nick Saban shows up for the big hit. BOOM!
BOOM: Drumline. The drumline takes us to school. BOOM!
BOOM: Tailor. In this spot NFL players Tim Tebow and Ndamukong Suh are getting tailored and watching the final moments of Manny’s 2008 TKO victory over David Diaz. With the ending knockout, each man yells out the signature “boom” catchphrase.
BOOM: Cano and Bo. Bo Jackson is one tough critic. BOOM!
BOOM: Rick Ross. With Rick Ross not being an athlete, Nike constructed the Miami emcee’s “pivotal moment” as buying a gaudy new chain, which comes to life and also utters the “boom” catchphrase.
To go along with the new campaign, Nike is sponsoring a BOOM Moments contest where you can submit your moment to win a pair of Nike Trainer 1.2 MIDS. Add your story to the Boom moments list here.
The BOOM campaign also has its own iPhone application that syncs your music to your specific sports workout with your sport’s athletes and coaches motivating you along the way. You can download it here.
Advertising Agency: Wieden + Kennedy, Portland
Creative Directors: Ryan O’Rourke and Alberto Ponte
Copywriter: Karl Lieberman
Art Director: James Moslander
Producer: Jen Dennis
Account Team: Ryan Johnson, Rob Archibald, Jason White, Courtney Nelson
Executive Creative Director: Mark Fitzloff, Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Smuggler
Director: Brian Beletic
Executive Producer: Lisa Rich
Line Producer: Leanne Amos, Paula Cohen, Cory Berg
Director of Photography: Linus Sandgren, Igor Jadu Lillo
Editorial Company: Rock Paper Scissors
Editor: Angus Wall, David Brodie
Post Producer: Mike Goble
Post Executive Producer: Linda Carlson, Cassie Hulen
VFX Company: The Mill
VFX Supervisor: Aaron Grove, Kathy Siegal, Arielle Davis
Flame Artist: Giles Cheetham
VFX Producer: Lee Pavey
Music and Sound Design Company: Squeak E. Clean
Composer: Brent Nichols
Sound Designer: Brian Emrich
Exec Producer: Zack Sinick
Mix Company: Eleven
Mixer: Jeff Payne
Executive Producer: DJ Fox-Engstrom