Nike and football star Cristiano Ronaldo launched the new CR7 Safari boots. These football boots have been built to Cristiano’s exact specifications, and wearing his new Safari Superfly’s Ronaldo will epitomise Nike’s sentiment Be Fast. Be Seen. Be the Best.
In preparation for the new Cristiano Ronaldo’s football boots launch, Nike has released a 35 second teaser viral video done in action-packed Transporter-style plot, tracing the delivery of the boot from leaving Nike facilities in Oregon to getting on a plane. The video ends at “TO BE CONTINUED”.
CR7 Safari was officially presented on the 28th of October (a teaser video was aired 2 days in advance) with a spot showing the new boots being delivered personally to Cristiano Ronaldo.