Nike Commercial: Wayne Rooney (Nike Football)

Wieden + Kennedy and Nike put the spotlight on Manchester United star Wayne Rooney.

The difference of Wayne Rooney

You could stop at enough.
Just another name on the teamsheet.
Happy just to turn up.

Or you could become their worst nightmare.

The one who turns a game in an instant.
Sees the pass no-one else sees.
Turns desperate defence into decisive attack.

Be the one that they worry about days before kick-off.
Who blurs the line between hate and respect.
Who can never be stopped,
Only feared.

Released: August 2009
Advertiser: Nike
Brand name: Nike Football
Agency: Wieden + Kennedy, London
Country: United Kingdom


Agency: Wieden + Kennedy, London
Creative Directors: Stuart Harkness, Shay Reading
Production Company: Knucklehead
Director: Ben & Jo Dempsey
Producer: Matthew Brown
Editorial Company: Final Cut
Editor: Joe Guest
Post Production: The Agency, JHB

More from: Nike: Make the Difference

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