Nike Commercial: Rewrite The Rules Of Speed

Nike Commercial: Rewrite The Rules Of Speed

Nike has launched a new campaign to introduce the Mercurial Vapor Superfly II boots with the new adaptive stud that extend and retract by up to 3mm, based on ground conditions and pressure exerted by the player. The video they made shows how the new boots can adapt to different pitch conditions and help the player to accelerate and change direction much faster. The spot features FC Barcelona player Zlatan Ibrahimovic.

Credits:
Agency: Wieden+Kennedy Amsterdam
Advert Title: Rewrite The Rules Of Speed
Creative Directors: Mark Bernath and Eric Quennoy
Art Director: Pierre Janneau
Copywriter: Mike Farr
Producers: Neil Henry and Cat Reynolds
Head of Broadcast: Erik Verheijen
Executive Creative Director: Jeff Kling
Account Team: David Anson, Jordi Pont, Gene Willis
Nike: Enrico Balleri and Colin Leary
Production Company: Paranoid US
Director: Edouard Salier
Executive producer : Claude Letessier / Cathleen O’Conor
Head of Production: Matej Purg
Producer : Anne Lifshitz
Line producer : Romain Staropoli
Post coordinator : Charlotte Raffi
Director of Photography : Wouter Westendorp
Graphic design : Marthe Salier, Xavier Reye, Julien Michel, Damien Martin
Editor: Olivier Gajan
vfx company: Digital District
Producer: David Danesi
VFX Supervisor/ 3D : Julien Rancoeur
Lead Flame : Christophe Richard
Music and Sound Design: Massive Music/ Guy Amatai

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