Nike and London’s creative agency AKQA have pulled off the whole video for the shoes.
It features UK pop singer Ellie Goulding. It is said, that she loves running as much as she loves singing. So Nike collaborated with her to document her intensive singing career while touring LA, NYС and London. Along to the tour she is training for a half marathon with Nike’s footwear.
The short movie plays Ellie’s famous song Under The Sheets, which was remixed by Jakwob.
Watch this cute advertisement and tell us if you enjoyed it.
Advertising Agency: AKQA, London, UK
Creative Directors: Jake Cooper, Simon Schmitt
Account Manager: Sarah Meynell
Agency Producer: Charlotte Davis
Production Company: The Cartel
Director: Paul Minor
Producer: Anne Johnson
Director of Photography: David Lanzenberg
Original music: Ellie Goulding / Under The Sheets
Taken from Ellie Goulding ‘Run Into The Light’ EP Polydor. 2010
Mix / Producer: Alex Metric