Nike Commercial: Human Chain

Nike Commercial: Human Chain

Nike has launched a new TV spot called ‘Human Chain’. It features many famous athletes such as Lance Armstrong, Maria Sharapova, LaDanian Tomlinson, Rampage Jackson and others. The song used in the commercials is called ‘Ali in the Jungle’ by The Hours. The commercial follows the same concept Nike has been using in their commercials for years. It would be something like this: the path you’ve chosen can be hard and challenging but you must never give up and just do it.

Credits:
Advertising Agency: Wieden+Kennedy, Portland, USA
Creative Directors: Alberto Ponte & Jeff Williams
Copywriter: Jason Bagley
Art Director: Ryan O’Rourke
Producers: Cherie Appleby/Shannon Worley
Executive Creative Directors: Mark Fitzloff & Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Smuggler, Los Angeles/New York
Director: Brian Beletic
Executive Producers: Lisa Rich/Brian Carmody/Patrick Milling-Smith
Head of Production: Laura Thoel
Line Producers: Suzanne Hargrove/Tim Kerrison/Dave Bernstein
Directors of Photography: David Lanzenberg/Matthieu Libatique
Production Designer: James Chinlund
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Mike Goble/Tricia Sanzaro
Post Executive Producer: CL Weaver/Linda Carlson Wall
VFX Company: MassMarket
Executive Producers: Justin Lane, Angela Bowen
Producer: Nancy Nina Hwang
Lead VFX Supervisors: Chris Staves, Laurent Barthelemy
Lead Flame Artist: Nick Tanner
Flame Artists: Mark French, Jamie Scott, Chris Staves, Tim Farrell, David Parker, Julian Ford, Joanne Unger
Previz: Jason Goodman, Boris Ustaev and Pixel Liberation Front
AE Compositing: Danny Kamhaji
CG Lead: Jacob Slutsky
CG: Jason Vega, Andy Hara
CG Tracking, Joerg Liebold
Existing music piece by The Hours
Sound Designers: Brian Emrich/Ren Klyce
Song: “Ali in the Jungle”
Mix Company: Eleven Sound
Mixer: Jeff Payne
Producer: DJ Fox Engstrom

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