Nike and advertising agency Wieden + Kennedy have released a new video, which was first shown at the 8th Annual Clinton Global Initiative in September.
Nike has released this social commercial, in which kids are being asked, what would they do if they had extra five years to live. Of course, they did not take long to come up with some amusing ideas. However, the truth is rather sad: nowadays kids will approximately live five years shorter than their parents due to an overweight.
Watch the video and share your opinion about it.
Agency: Wieden + Kennedy, Portland, USA
Executive Creative Director: Mark Fitzloff, Susan Hoffman
Creative Director: Alberto Ponte, Ryan O’Rourke
Copywriter: Antony Goldstein
Art Director: Bertrand Fleuret
Producer: Katie Reardon, Hayley Goggin
Prod. Co.: Don’t Act Big
EP: Emily Fincher
Director: Lance Bangs
Line Producer: Howard Kennedy
DOP: Kevin Fletcher
Editorial: Joint Editorial
Post Prod: Lauren Pullano
Post EP: Patty Brebner
Mix: Joint Editorial, Charlie Keating