Nike Commercial: Don’t Criticize (Hyperize)

Nike Basketball along with Footlocker have come together to create the Hyperizers made up of Fog Raw (Mo Williams), Velvet Hoop (Kevin Durant), Chief Blocka (Andre Iguodala), and Ice-O (Rashard Lewis). The Hyperizers first single, Don’t Criticize (Hyperize), features the four NBA players/rappers rapping over a new beat that sounds like it may have possibly came via DJ Quik, who happens to make a cameo appearance in the Don’t Criticize video.

“Let your game and your mind be free
have fun and you will see
get your teammates on your side
and show some style.”

– Chief Blocka

“Don’t Criticize, Hyperize!”

Hyperizers Nike

Hyperizers Nike

Released: August 2009
Advertiser: Nike Basketball
Brand name: Nike Hyperize
Agency: Wieden + Kennedy
Country: USA

Credits:

Agency: Wieden+Kennedy, Portland
Advertiser: Nike Basketball
Executive Creative Directors: Susan Hoffman, Mark Fitzloff
Creative Directors: Jeff Williams, Alberto Ponte, Tyler Whisnand
Copywriter: Brandon Pierce
Art Director: Mike Warzin
Agency Executive Producer: Ben Grylewicz
Agency Producers: Tieneke Pavesic, Jeff Selis
Account Management: Alyssa Ramsey
Strategic Planning: Desmond Marzette
Director: Andreas Nilsson
Music Production: DJ Quik
Broadcast Producers: Tieneke Pavesic, Jeff Selis
Art Buyer: Krystle Mortimore
Print Photographer: Dewey Nicks
Studio Artist: Rehanah Spence, Brian Troyer, Rob Mumford
Studio Manager: Sarah Starr
Retouching: Greg Radich, Frazer Goodbody
Media: Daniel Sheniak, Tenny Park, Christina Ruiz, Ian Carey
Project Manager: Abby Marten
Print Producer: Denise Hanggi, Deborah Hyde
Business Affairs: Laura Caldwell
Interactive: Sean O’Brien, Josh Pope, Jason Strand, Mark Shepherd
Interactive Producer: Ryan Bolls

Production Company: Streetgang Films, Los Angeles/Furlined, Los Angeles
Director: Andreas Nilsson
Executive Producers: George Meeker, Jason Botkin
Line Producer: Jasper Thomlinson
DP: Shawn Kim

Editorial: Final Cut
Editors: Logan Hefflefinger, Stephen Burger
Post Producer: Jennifer Miller
Post Executive Producer: Siama Awan

VFX Company: The Syndicate
Lead Flame Artist: Mike Ek
Flame Artist: Kevin McDonald
VFX Producer: Robert Evans

Composer & Producer: DJ QUIK
Lyrics: Brandon Pierce, Mike Warzin
Mix Company: Eleven
Mixer: Jeff Payne

Lyrics:

CHIEF BLOCKA:
We just be Hyperizing
While ya’ll be criticizing
We just gon’ do our thing like ev-ery day – ay
You can’t control the style
You get that were too wild
But were just having fun every time we play -ay -ay

FOG RAW:
Player hating on a player
Girl I’ll see you later
See me in the lane no you don’t I’m the mayor
I’m here to the ring I’m Fog Raw get it in
We just wanna ball & laugh
What’s your prob-lem
When my hands touch the rock (hot)
Look at the poller-taram (Rock)
All the girls love to smile when I deliver
I make there little pompoms Quile -Fog Raw

CHIEF BLOCKA:
We just be Hyperizing
While ya’ll be criticizing
We just gon’ do our thing like ev-ery day – ay
You can’t control the style
You get that were too wild
But were just having fun every time we play -ay -ay

VELVET HOOP:
Oooh Weee
It’s velvet Hoop
Wrist band full of loot
Right next to ma shoe
Ing. Hand.
What’s the Temperature Sam 80 Degrees
Or mega De-freeze
Bring the Pumps too the knees
Don’t talk about boring Dunks
Velvet
I’m as young as a child
Now get the hell out ma Garage
Extra Fits in my car
Scoop up, Ice Chief
Like a info rar
Lets bum
To the hoop ya’ll
Come on, Come on
To the Hoop ya’ll
Uh-Come on

CHIEF BLOCKA:
Let yo game and yo mind be free
Have fun and you will see
Get your team mates on your side
And show some styleee
It doesn’t matter what you are
Short. Fat. Big. Tall or small
No matter how you are
Reach for the starz

ICE – O:
Ice-o
It anit my fault you can’t hang (Can’t hang)
Maybe this anit cha game (anit cha game)
This is about heart and hustle
If you like staying on the ground maybe you should wrestle
Breaking wonders and the shaggy tops
Make you run after the ball
My crew.
Yeea get lost
With a cross
With yo uncles hit the pavement
And the coach looked at me in amazement
You wonder were your age went
My crew never run
Yes we en-hyperize this
Having hella fun (how much fun?)
I said hella fun
Listen hun
Wanna know the secret to ma ride
Check the Kicks under ma dime
Surprise!
I just banged all over your centa
It’s flick time (You stand)
I’ll deliver

CHIEF BLOCKA:
We just be Hyperizing
While ya’ll be criticizing
We just gon’ do our thing like ev-ery day – ay
You can’t control the style
You get that were too wild
But were just having fun every time we play -ay -ay

Leave a Reply

Your email address will not be published. Required fields are marked *