Nike Commercial: Absolutely Luis Fabiano

Nike Football Commercial titled Absolutely Luis Fabiano was done by Brasilian advertising agency Saatchi & Saatchi.

“The World’s Hardest Job
Be number 9 in Africa
I’ll only believe it once I’m there
Nike – Make the Difference”

Imagine an entire nation screaming at you, hating you, willing you to fail. Imagine blocking them out. Rising above it. Defeating your fiercest rivals for a place on footballs biggest stage.

Luis Fabiano played the part to perfection with two goals in Brazil’s 3-1 win over Argentina on Saturday.

See how Luis Fabiano stays in the zone.


Agency: Saatchi & Saatchi, Brasil
Creatives: Eduardo Lima, Rodrigo Castellari
Production Company: Delicatessen, Sao Paulo

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