Nike Basketball film “The Black Mamba” starring Kobe Bryant and directed by Robert Rodriguez

Nike Basketball film “The Black Mamba” starring Kobe Bryant and directed by Robert Rodriguez

Last Saturday was the day when famous Nike’s Basketball movie ‘The Black Mamba’ finally debuted on the brand’s Facebook fan page. The film directed by Robert Rodriguez and starring Kobe Bryant, Kanye West, Bruce Willis and Danny Trejo was created in partnership with Wieden+Kennedy Portland agency, which has developed other projects for Nike, like Nike Backetball Commercial with LeBron James: Rise and Nike multi-sport brand campaign “Boom” featured sport stars.

The film, which debuted during the 2011 All-Star Weekend, was created to support the launch of Nike’s Zoom Kobe VI collection.

In the nearly 6-minute mini film, which seem inspired by the Robert Rodriguez’s recent flick, Machete, what with the overdramatic VO, action, explosions and fonts, the Black Mamba (starred by Kobe Bryant) is fighting against the Boss, which played by Kanye West, who collects best players’ souls. But the Boss loses the game, and in the end of the film the director is saying that Black Mamba will return in spin-offs (the 2nd, 3rd, and 4th installments).

We’re excited to bring a world-class athlete like Kobe Bryant together with one of the best directors of our time, Robert Rodriguez, to create a film worthy of the big screen,” said Davide Grasso, Nike’s VP of Global Brand Marketing. “Nike is proud of its long history in the sport and culture of basketball, and through the film we celebrate this heritage and pay tribute to one of the game’s best—Kobe Bryant.”

The Black Mamba Official Poster

Also watch the video below where Kobe Bryant and Robert Rodriguez talk about the making of “The Black Mamba” film and ad campaign at a press event at the Nike Vault and some photos of the shooting.

Kobe Bryant, Robert Rodriguez and Bruce Willis

Kobe Bryant, Robert Rodriguez and Danny Trejo

Kobe Bryant, Robert Rodriguez and Kanye West

Kobe Bryant and Bruce Willis

Released: February 2011
Client: Mentos
Brand name: Nike Basketball
Agency: Wieden+Kennedy Portland
Country: United States

Full Credits:
Creative Director: Alberto Ponte
Director: Robert Rodriguez
Creative Director: Ryan O’Rourke
Copywriters: Sheena Brady, Brandon Pierce
Art Director: Mike Warzin
Producer: Erin Goodsell
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company:
Executive Producers: Frank Scherma, Donna Portaro
Line Producer: Mala Vasan
Director of Photography: Mauro Fiore
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Esther Gonzalez
Post Executive Producers: CL Weaver, Cassie Hulen
VFX Company: Hybrid
VFX Supervisor: Rodney Brune
Flame Artists: Pierre Blain, Mathieu Dupuis, Nadine Homier
VFX Producer: Daniel Leduc
Titles/Graphics: Kurt Volk
Finishing Company: A52
Finishing Company: The Mill
Flame Artist: Paul Yacono
Flame Artist: Gareth Parr
Flame Artist: Phil Crowe
VFX Producer: Hameed Shaukat
VFX Producer: Jamie McBriety
VFX Producer: Enca Kaul
Composer: Robert Rodriguez
Sound Designer: Robert Rodriguez
Producer: Robert Rodriguez
Mix Company: Troublemakers
Mixer: Bradford Engleking

There are 4 comments for this article
  1. Daron at 11:20 PM

    Awesome, sad its not full-length movie
    for me it can be a movie of the year 😀
    Kobe is the best !!!!!

  2. brihan at 11:27 PM

    I gota say this was bullshit! How can somebody be so narzistik present himself like this on a comercal? Shit clearly some ppl. Have no values… And using the words “legend” and “hero” !!! You’re a god damn basketball player and if dump ppl. Wouldn’t give a damn about balin… You wouldn’t shoot this comercal at all… Society has reach again dumb levels… When there is things more important in life than a omage to this guy!!!

  3. dregAZ at 11:33 PM

    The Boss = Pat Riley

    His “collection” is the Heat trio. They want Kobe

    Kobe wants to beat them.

    Moral of the movie: 3 Heat cant stop the 3 Peat

  4. TBCman at 11:34 PM

    OMG!! This shit is unreal!! Yet so fuckin true. Black Mamba, a legend forever.

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