On November 30th, on the day before World Aids day some of the world’s best footballers (Didier Drogba, Joe Cole, Andrei Arshavin, Marco Materazzi, Denilson, Lucas Neill, Clint Dempsey and Seol Ki-Hyeon) joined Bono at announcement of partnership between NIKE and (RED).
This unique partnership delivers a two-pronged approach to fight HIV/AIDS in Africa by delivering funds to support programs that offer education and medication on the ground and will harness the power of sport to engage youth around the world in the fight against AIDS in Africa.
The Nike and (RED) concept is a simple one that invites people to “Lace Up. Save Lives” by purchasing a pair of NIKE (PRODUCT) RED laces. One hundred percent of the profits from (NIKE)RED laces will be split equally between The Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds AIDS programs that provide medicine for those living with HIV, and football-based community initiatives that deliver education and understanding around HIV/AIDS prevention. This unique partnership delivers programs that both medicate and educate.
(Nike)RED laces will be available December 1st at Nike Store locations and key retailers worldwide. In addition, (Nike)RED laces will be available at nike.com for purchase. And additional (NIKE) RED products will be introduced in the coming months.
For more information visit: www.joinred.com