NHTSA Campaign: Why

NHTSA Campaign: Why

NHTSA and advertising agency RPA from Santa Monica have launched this funny campaign entitled „Why“.

The video features people, doing important tasks: the surgeon operates a patient, a worker puts old trees into a crusher. And, of course, a boy has a date with a girl. While they are doing it, a colorful balloon would pop right in front of them. The ad says that we do not text messages while we are doing something important. So why would we text while driving?

National Highway Traffic Safety Administration (NHTSA) has launched this video due to a National Stop the Texts Day. A lot of accidents on the roads are due to texting. The video raises our awareness about the issue.

Watch the video and share your opinion about it.


Advertising Agency: RPA, Santa Monica, USA
Executive Creative Director: Joe Baratelli
Sr. Art Director: Katie Carlile
Copywriter: Damian Fraticelli
Group Creative Director: Pat Mendelson
Creative Directors: Tom Hamling, Laura Hauseman
Executive Producer: Gary Paticoff
Senior Producer: Selena Pizarro
Assistant Producer: Whitney Young
Manager, Art Services: Melanie Tongas
Production: Uber Content
Director: Cole Webley
DP: Travis Cline
Executive Producer / Partners: Preston Lee, Phyllis Koenig
Executive Producer: Steve Wi
Producer: Christopher Cho
Editorial: Spot Welders
Editor: Ting Poo
Executive Producer: David Glean
Visual Effects: Public
Executive Producer: Kim Nagel Christensen
VFX Supervisors: Tony Smoller, James Allen
CG Artist: Jonathan Iwata

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