NHS Birmingham North & East “Fight Back” anti-smoking advert directed by photographer Rankin, which shows a smoker suffering an assault from an invisible assailant as he walks down the street.
“Smoke and your body takes a beating,” a voiceover says at the end of the commercial. “Fight back. Quit now.”
The video will be shown on a mobile exhibition unit that will tour parts of Birmingham and also offer tests of patients’ lung ages and carbon monoxide levels.
This ad is also being distributed virally on YouTube and other websites as part of the marketing campaign surrounding the initiative.