NHL 13 and advertising agency Heat have launched a new video to promote the video game.
The cool advertisement takes place at the ice hockey arena and features NHL athletes. The impressive scenes are taken from the games: from the painful encounters between the players, to their relaxation and fans rituals. All the emotions are said to be repeated in the digital video version of the game.
Check out the ad and share your opinion about it.
Advertising Agency: Heat, USA
Executive Creative Director: Steve Stone
Creative Director: Warren Cockrel
Associate Creative Director: Anna Rowland
Senior Art Director: Mark Potoka
Senior Copywriter: Ben Salsky
Executive Content Producer: Brian Coate
Content Producer: Anna Askew
Business Affairs Director: Russ Nadler
Director of Client Services: Aaron Lang
Account Manager: Graeme Lee-Wingate
Assistant Account Manager: Lauren Peck
TV Production Company: Supply & Demand Integrated
Director: Josh Taft
Director of Photography: Don Davis
Production Designer: John Hammer
Executive Producer: Kira Carstensen
Line Producer: Josh Porter
Editorial Company: Arcade
Editor: Kim Bica