National Football League commercial: Ballet (Super Slow Motion)

National Football League commercial: Ballet (Super Slow Motion)

This video commercial called “Ballet” from NFL (National Football League) is truely simple: a scene from a football game brought to the super slow motion. However, genius often lies is simplicity. “Ballet” transforms one of the most brutal sports to something beautiful and emotional, something that looks like poetry in motion.The production itself is NFL Films, with post-production of Absolute Post, directed by Hank McElwee.

Credits:
Agency: Grey, New York
Chief Creative Officer: Tor Myhren
Client: NFL
Released: October 2009
Executive Creative Director: Todd Tilford
Executive Producer: Bennett McCarroll
Agency Producera: Alyson Horn, Seth Gorenstein
Director: Hank McElwee
Cinematographer: Hank McElwee
Production Company: NFL Films
Editor: Aaron Tompkins
Editorial Company: Rock Paper Scissors
Post Production: Absolute Post
Telecine: Tim Masick
Telecine Company: Company 3

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