Newport Beach Film Festival Commercials

Newport Beach Film Festival Commercials

The RPA agency has released two really brilliant commercials to promote the 2010 independent film festival in Newport Beach. The spots called ‘Drama’ and ‘Romance’. Both the idea and the execution are great. As they say, the commercials are ‘An exclusive look at what to expect from the Newport Beach Film Festival’. See the spots below.

Advertising Agency: RPA, Santa Monica, CA, USA
Chief Creative Officer: David Smith
Creative Director: Scott McDonald
Art Director: Laura Hauseman
Copywriter: Tom Hamling
Agency Executive Producer: Gary Paticoff
Agency Senior Producer: Selena Pizarro
Production Co: Tool of North America, Santa Monica, CA
Director: Erich Joiner
DP: Robert Richardson
Executive Producer: Brian Latt
Digital EP: Dustin Callif
Line Producer: Joby Ochsner
Production Designer: Jeffrey Beecroft
Special Effects Supervisor: Al DiSarro
Editorial Company: Lost Planet, Santa Monica, CA
Editor: Hank Corwin
Executive Producer: Gary Ward
Online Company: Public VFX, Venice, CA
Online Artist: Chris Noellert
Telecine Company: Company 3, Santa Monica, CA
Telecine Artist: Stefan Sonnenfeld
Telecine Executive Producer: Rhubie Jovanov
Visual Effects Company: Public VFX
Visual Effects Artist: Jonah Hall, Chris Noellert
Visual Effects Creative Director: Tony Smoller
Visual Effects Executive Producer: Kim Nagel
Title Design: Laundry!
Artists: Anthony Liu, PJ Richardson
Audio Post Company: Ravenswork, Venice, CA
Audio Post Mixer: Robert Feist
Audio Post Executive Producer: Ashley Bartell
Music Company: inthegroovemusic, Minneapolis, MN
Composer/Arranger: Glorious Monster, Daniel Burke, Brian Casey
Composer/Arranger: Stephin Merritt
Music Supervisor: Naheed Simjee

There is 1 comment for this article
  1. Boogie Studio at 10:30 PM

    This is a great example of a good use of VFX. I liked the way the promo builds to a crescendo at the end. You can tell a lot of time went to the creative process of building this advertisement for the Film Festival. It catches your attention right away and sustains your curiosity right up until the last frame. VFX for advertising or Promos such as this are often discounted on not given the attention that blockbuster movies tend to get. I don’t think that is right.

    I work for VFX studio in Montreal and we love to create high-end stuff for the advertising industry. We have some of the best talent around and we pride ourselves on letting the artist have as much creative input as possible. I think it makes a difference in the overall style and flow of a project. I loved this ad and would like to see more stuff like this. The VFX in this promo really accentuates the entire story of the piece. If you want to see some of our work, you can do so at

    Keep Up The Good Work

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