New York Lottery and advertising agency DDB from New York have released this funny video.
The spot takes place at the bars – tens and tens of bars. When the clock hits 10 PM bartenders announce free drinks. It’s on Steve! The drinks are flowing as people all around the world raise their glass and cheer for Steve. Apparently he has won in a lottery and can allow himself the craziest splurge!
Watch the video and have a good laugh.
Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Group Creative Directors: Mike Sullivan, Rich Sharp
Head of Production: Ed Zazzera
Executive Producer: Walter Brindak
Group Account Director: Leo Mamorsky
Account Director: Kelly Gorsky
Sr. Account Executive: Tarina Hesaltine
Production Company: O Positive
Director: Jim Jenkins
Executive Producers: Ralph Laucella, Marc Grill
Director of Photgraphy: Joe Zizzo
Editorial: Big Sky
Editor: Chris Franklin
Exec Producer: Cheryl Panek