The New York Lottery and DDB creatives rolled out this hilarious commercial, reaching an amazing statistics on Youtube.
The advertisement features a man searching for his car. At first it seems that he is in the public underground garage. He is clicking the lock and is looking for his car trying to find it by a sound. Finally he finds a fancy sporty car and drives off… his home.
The New York Lottery found an amazing way to promote itself and its pot of gold. According to Matt Eastwood, Chief Creative Officer from DDB New York: “We wanted to capture the emotional appeal of feeling like over-the-top luxury is achievable for unsuspecting people”. And we can admire a funny ad, which is part of a wider campaign.
Watch it and tell us if you like it.
Agency : DDB New York
Production : @radical.media
Director : Steve Miller
Chief Creative Officer : Matt Eastwood
Executive Creative Director : Menno Kluin
Group Creative Director : Rich Sharp
Group Creative Director : Mike Sullivan
Producer : Carla Tate
Associate CD / Copywriter : Colin Lapin
Associate CD / Art Director : Tony Bartolucci
Production company : @radical.media
Account Director : Leo Mamorsky
Head of Broadcast : Ed Zazzera
Agency Producer : Walter Brindak
Designer : Juan Carlos Pagan