New York Lottery and advertising agency DDB have released a new exciting and funny commercial.
The spot features a guy from the future. He looks back and remembers, how he was young. And naïve boy, who almost did not purchase the lucky New York Lottery ticket. The future man is thanking for his youth, which has won him Cash4Life jackpot. The top prize is $1000 a day for life. Pretty awesome, isn’t it?
Watch the video and have a good laugh.
Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Group Creative Directors: Rich Sharp, Mike Sullivan
Copywriter: Jon Marshall
Art Director: Carlos Wigle
Executive Producer: Walter Brindak
Director: Kenny Herzog
Prod. Comp: O Positive
Producer: Ken Licata / O Positive
Editor: Chuck Willis