New York Lottery Campaign: Wine Bath

New York Lottery Campaign: Wine Bath

New York Lottery and advertising agency McCann have released this hilarious campaign.

The videos feature people who have one a fortune at the city’s lottery. However, everyone is disappointed in them winning, because they have the worst money management habits in the world! The brand asks you to participate and win instead of these people.

Watch the video and have a good laugh.


Agency: McCann, New York, USA
Chief Creative Officers: Eric Silver, Tom Murphy
Chief Production Officer: Nathy Avriam
Executive Creative Director: Mat Bisher
Executive Creative Director / Copywriter: Grant Smith
Group Creative Director / Copywriter: Jillian Goger
Creative Director: Matt Swinburne
Creative Director / Art Director: Raphael Milczarek
Senior Copywriter: Chauncey Hollingsworth
Art Directors: Stephen Icardi, Zoe Kessler
Copywriter: Molly Wilkof
Senior Integrated Producers: Deb Archambault, Loly McIndoe, Bryan Litman
Senior Print Producer: April Gallo
Group Account Director: Lauren LaValle
Account Supervisor: Geordie Larratt-Smith
Account Executive: Rachel Heiss
Executive Planning Director: Mike Medeiros
Associate Director, Social: Kenny Gold
Digital Strategist: Caitlin Bishop
Executive Creative Director: Fabiano Feijo
Producers: Ana Azambuja, Ali Lewis
Art Directors: Fabiano Feijo, Fabricio Moraes
3D Manager: Fabricio Moraes
Lead 3D Modelers: Fabricio Moraes, Guilherme Formenti, Gustavo Schinner
3D Shading and Texturing: Guilherme Formenti, Fabricio Moraes
Lead Concept Artists: Flavio Hoffe, Artur Rocha
Lead Photoshop Artists: Veronica Otero, José Feijó, Fabiano Feijó
Illustrator: Andrew Rae
Managing Creative Director: Ben Hughes / Breel
Art Directors: Mike Potter, Marley Stellmann
Designer: Tom Kemper
Animator: Elaine Lee
Motion Designer: Po-Chen Chia
Technology Director: Eric Heaton
Developer: Lucas Dupin
Director of Production: Myke Gerstein
Senior Producer: Ryan Leong
Director: Jim Jenkins / O Positive
Executive Producer: Ralph Laucella
Producer: Marc Grill
Production Manager: Brynn Maguire
Post: Mackenzie Cutler
Editor: Ian Mackenzie
Assistant Editor: Mike Leuis
Executive Producer: Sasha Hirschfield
Mixer/Sound Designer: Justin Kaupp

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