In the past Nissan had more luck with viral videos than most of companies playing in the car market, so they continue to sink big dollars into it. To present the upcoming Nissan Juke CUV the brand has realeased the short film which tells the urban legend of the Juke. What makes an urban legend? Tangling with a 500-ton steel monster with tank treads for feet might do it. But only if you manage to come out on top.
Nissan Juke CUV, the hero of this short film, isn’t what most would call a conventional vehicle. The Juke has a fun and funky, youthful spirit and the marketing geniuses are hitting the gamer crowd with their latest short.
Released: October, 2010
Advertising Agency: TBWA Toronto
Chief Creative Office: Jack Neary
Creative Directors: Mark Mason, Allen Oke, James Ansley
Copywriter: Graeme Campbell
Art Director: Cliff Seto, Mark Mason
Agency Producer: Nadya MacNeil, Lindsay Hutchison
Group Account Director: Richard Phillips
Account Director: Trevor Byrne
Production Company: Psyop
Psyop Creative Director: Laurent Ledru
Executive Producer: Christine Schneider
Producer: Leighton Greer