New Nissan Juke commercial: The Dread – An Urban Legend

New Nissan Juke commercial: The Dread – An Urban Legend

In the past Nissan had more luck with viral videos than most of companies playing in the car market, so they continue to sink big dollars into it. To present the upcoming Nissan Juke CUV the brand has realeased the short film which tells the urban legend of the Juke. What makes an urban legend? Tangling with a 500-ton steel monster with tank treads for feet might do it. But only if you manage to come out on top.

Nissan Juke CUV, the hero of this short film, isn’t what most would call a conventional vehicle. The Juke has a fun and funky, youthful spirit and the marketing geniuses are hitting the gamer crowd with their latest short.

Credits:
Released: October, 2010
Client: Nissan
Advertising Agency: TBWA Toronto
Country: Canada

Chief Creative Office: Jack Neary
Creative Directors: Mark Mason, Allen Oke, James Ansley
Copywriter: Graeme Campbell
Art Director: Cliff Seto, Mark Mason
Agency Producer: Nadya MacNeil, Lindsay Hutchison
Group Account Director: Richard Phillips
Account Director: Trevor Byrne
Director: Psyop
Production Company: Psyop
Psyop Creative Director: Laurent Ledru
Executive Producer: Christine Schneider
Producer: Leighton Greer

There are 2 comments for this article
  1. ongz at 7:19 PM

    Wonderful commercial, I am sure this ad will increase the value of this excellent sports car in market and people will get to know more about this masterpiece. Great strategy guys!

  2. efpr at 2:42 AM

    Only wish that Nissan realized that women are more than 50% of the buying market and play their ads on more venues that women are likely to visit. If you never watch sports on tv you never see a Nissan ad. They are missing the boat. This is a great vehicle for women as well as men. Priced less than an Altima, it is really fun to drive and gets great mileage. Women like these things, too.

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