Need For Speed: Hot Pursuit Ad Campaign with Kevin Dillon and Jerry Ferrara

Need For Speed: Hot Pursuit Ad Campaign with Kevin Dillon and Jerry Ferrara

Electronic Arts (EA), a leading global interactive entertainment software company, launched a multi-million dollar global marketing campaign for upcoming video game Need for Speed Hot Pursuit.

The Need for Speed: Hot Pursuit advertising campaign will focus on television and online commercials featuring the two actors Kevin Dillon and Jerry Ferrara. Kevin Dillon best known as Johnny “Drama” Chase from the TV hit Entourage. Jerry Ferrara famous for his work as “Turtle” aka Sal on the same HBO comedy series Entourage.

In the commercials both comedian actors paying parking valets who during the days work at a prestigious hotel and get frustrated that they sit in the driver’s seat of some of the most amazing cars in the world only to park them tens of meters away from valet station at 5mph speed. In the fiction of the campaign, these guys can only live out their fantasies of reaching 200mph by playing Need for Speed Hot Pursuit and besting each other’s top scores. This whole idea of “loser by day, hero by night” is transmitted through a very intelligent humor.

Watch the first three of the fives commercials below. The final commercial will be broadcast on major TV broadcast channels throughout the holiday season beginning November 4, 2010

Need for Speed: Introducing…Valets

Need for Speed: Episode 1 – Officer Douche

Need for Speed: Episode 2 – You Park It

Credits:
Advertising Agency: Wieden+Kennedy Amsterdam
Creative Directors: Edu Pou and Gregg Clampffer
Copywriter: Sean Vij
Art Director: Mathew Jerrett
Producer : Kimia Farshidzad
Account Team: Jesse Long, Kirk Johnsen and Lara Ramirez
Executive Creative Directors: Eric Quennoy and Mark Bernath
Head of Broadcast: Erik Verheijen
Business Affairs Manager: Barrie Williams
Production Company: Park Pictures
Director: Alison Maclean
Executive Producers: Dinah Rodriguez and Jackie Kelman Bisbee
Producer: Valerie Romer
Director of Photography: Anthony Hardwick
1st Assistant Director: Ryo Kinno
Art Director: Kells Jesse
Editorial Company: Union Editorial LA / Beast LA
Editors: Paul Plew, Rob Watzke and Sanne van Hecke
Post Producer: Evelien Schenkkan
Post Executive Producer: Evelien Schenkkan
Song bed of spot: Massive Music
Music remix: Massive Music
Sound Designer: Alex Nicholls –Lee @ Wave Studios Amsterdam
Mix Company: Wave Studios Amsterdam
Mixer: Alex Nicholls –Lee

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