NCAA and advertising agency Leo Burnett from Detroit have released this viral video recently.
The NCAA has changed the eligibility requirements for the athletes. Therefore, the creatives have pulled off this viral video to spread the news. A talking bench was installed in the high schools, so when the teenagers sat on it the voice began talking to them. Some hysterical reactions emerged, including hugging the bench.
Watch the video and have a good laugh.
Agency: Leo Burnett, Detroit
Chief Creative Officer: Steve Chavez
SVP, Creative Director, Art: Bob Veasey
SVP, Integrated Creative Director, Copy: Glen Hilzinger
VP, Executive Producer: Erik Zaar
AD, Operations: Jessica Harold
Integrated Group Director: Skip Drayton
Print Producer: Steve Lyons from Prodigious
Planner: Melanie Reynolds
Production Company: Prettybird
Director: Billy Rainey
Social Media Company: Renegade
PR Company: Coyne PR