NBA Video: Pau Gasol’s Wild Aid

NBA Video: Pau Gasol’s Wild Aid

NBA and director Eric Steinman have released a new exciting campaign.

The spot features Pau Gasol from Los Angeles Lakers and raises our awareness about the wildlife. The video depicts scenes from the game and then compares them to the real life: some species are about to extinct, if we won’t take any action. Really nice ad and campaign. Stay tuned for more videos.

Watch the spot and share your opinion about the issue.


Director: Eric Steinman
Director of Photography: Stephen Kenneston
Editorial: Northern Lights
Editor: Mark Tyler
Senior Producer: Julie Zivic
Music / Sound Company: SuperExploder
Mixer: Tony Sprayberry
Executive Producer: Beth Cummins
Talent: Pau Gasol / Los Angeles Lakers

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