NBA and Silverstein & Partners launched this cool Miami Heat commercial for the Playoffs campaign.
The advertisement features famous Heat players waiting for the game. The suspense music is playing and we get to read the words of inspiration. It says: „Welcome to life in the Heat. Where the world’s got you under a microscope. Intermission is over and the next act will reveal if they really are BIG“. We can feel the discipline and concentration of the athletes.
Simple but effective, minimal and stylish ad, a real teaser for the fans.
Watch this video and tell us what you think about it.
Agency: Silverstein & Partners