National Collegiate Athletic Association and advertising agency Leo Burnett Detroit have released a very funny campaign just recently.
The spot promotes the support for extra curricular activities in sports. The athletes have to know that they will receive encouragement and will have NCAA’s backing in their endeavour. The creatives have pushed this idea to its limits, which has resulted into this funny spot: see how the orchestra supports students even while they are studying!
Watch the spot and have a good laugh.
Agency: Leo Burnett Detroit, USA
Executive Creative Director: Steve Chavez
Creative Director / Art Director: Bob Veasey
Creative Director / Copywriter: Glen Hilzinger
Executive Producer: Erik Zaar
Production Company: Recommended Media
Director: Chris Woods
Executive Producer: Phillip Detchmendy
Founder CEO: Stephen Dickstein
Editorial: Tom Scherma / Cosmo Street
Visual Effects: Company 3 New York
Sound Design: Elias