New funny commercials for Canadian sandwich shop Mr. Sub. The “Not Everyone Likes Surprises” campaign is a collection of three funny commercials featuring a leather-clad husband trying to spice up his marriage; groom who finds his father kissing his future wife; and a father of eight who decides to announce something important during an intimate family dinner.
Following the concept “Not Everyone Likes Surprises,” spots says that not everyone likes to have surprises, so when you want a good snack the way you just think, count on Mr. Sub.
“I’ve been eating at Mr. Sub since I was a teenager and an assorted sub tastes as good today as it did decades ago. The insight for this campaign about ‘no surprises’ comes right out of the product itself,” says Gary Watson, Co-Creative Director. Adds Chad Borlase, Co-Creative Director, “To set up this positioning, we chose to show situations where surprises weren’t so welcome. And of course, using humour was a natural.”
Creation is the Bos, with production of OPC, both of Toronto. It was directed by Brian Lee Hughes.
Mr. Sub: Hot Stuff
Mr. Sub: Bride
Mr. Sub: Dinner
Released: September 2009
Client: Mr. Sub
Brand name: Mr.Sub Fast Food
Agency: Bos, Toronto
Co-Creative Director/Art Director: Chad Borlase
Co-Creative Director/Writer: Gary Watson
Account Director: Sébastien Moïse
Account Manager/Producer: Liz Hooper
Director: Brian Lee Hughes
Production Company: OPC, Toronto
Executive Producer: Harland Weiss
Producer: Donovan Boden
Director Of Photography: Tico Poulakakis
Editorial: Brian Wells School Editing, Toronto
Transfer House: Notch
Music: Ted Rosnick, RMW, Toronto