Progressive politics pressure group Moveon.org has enlisted comedy actress Heather Graham to campaign for the public option in the United States health system.
The spot casts Heather Graham as a “public option” sprinter in race against “bloated” private insurers from CIGNA, Blue Cross/Blue Shield, United Health and Humana. Graham stretches on the pavement while her opponents eat up large. When the gun goes, Graham wastes no time in leaving behind the insurance reps.
The actress isn’t the only famous character in the spot. MoveOn.org also solicited the work of Yaniv Raz to put together the spot. The voice over, meanwhile, is that of acclaimed actor Peter Coyote.
Called “Track Meet,” the ad will air on national cable channels, including MSNBC, CNN and Bravo in addition to a major push on the web.
“Insurance companies have gotten lazy, bloated from the profits of raising our health care costs sky high while the health care crisis keeps getting worse,” the script reads. “A public health insurance option is the key to quality affordable care for Americans. And over 70 percent of Americans want the public option. Some in Washington say this is unfair competition. But competition is as American as apple pie.”
The Public Option: Heather Graham
Voice Over: Peter Coyote
Directed by Yaniv Raz
Written & Conceived by Andrew Boyd of Agit-Pop
Produced by Laura Dawn of MoveOn.org & Adam Pierce of Charged
Music by Daron Murphy of Gowanus Sound Initiative
Edited by Robert Mead of Company X
DP: Chadwick Davidson
Stylist: Gabrielle Swan
Production Coordinators: Adam Salazar, Daron Murphy
Casting: Mike Landry
Additional casting: Andrew Boyd
Featuring: Luke Reynolds, Tony Torn, Dudley Findlay, Chris Grace, Michael Quilan, & Andrea Rosen as the Insurance Companies, and Gilbert Cruz as the referee
PAs: Ryan Dirth, Sam Haavisto
Grip/ Electric: Dan Zimmer, Jessica Bennett, Larry Lewinn
Make up for Ms Graham: Talia Shobrook
Hair for Ms. Graham Adrien DeBarardinis
Talent Hair & Make up: Shay Zaire