For those of you who have never heard of Movember (word mix from November and mustache), it’s a movement created in 2003 by the Australian organization “Movember Foundation”. Their goal is to raise funds and awareness for the cancer research funds by encouraging men to grow mustaches in November as a symbol of two male diseases, prostate cancer and testicular cancer. The movement was always know is known for its irreverent and always watered with great humor campaigns.
The campaign of 2010 is really cool. Called “Moustaches Make a Difference” it uses images of such famous names like Freddie Mercury, Albert Einstein, Che Guevara, Salvador Dali, Gandhi, etc., to show the difference between these historical figures with and without mustaches.
More information about the movement can be foun on MosMakeaDifference.com.
Released: November, 2010
Client: Movember Foundation
Advertising Agency: TBWA, Singapore
Creative Directors: Hagan de Villiers, Gary Steele
Art Directors: Reginald Ocampo, Danny Teo
Copywriters: James Holman, Martin Loh
Illustrator: Reginald Ocampo, Roger Tan
Developers: Tony Chew, Sean Tan
Production Managers: Sally Sim, Allen Pattiselanno
Account Service: Jaclyn Lee, Alrick Dorett