Mountain Dew Canada Commercial: Citrus Charged

Mountain Dew Canada Commercial: Citrus Charged

Energy drink Mountain Dew has launched an epic new video commercial that seems to cause a splash online.

The crazy stunt spot, created by agency BBDO Toronto and titled ‘The Circus Charge Experience’, features a duel between a bungee jumper, attached to a crane, and an enormous balloon filled with Mountain Dew. The man swings from the crane right into the balloon. The drink splashes into the air.

The spot has fascinating skyscrapers in the background. Cool soundtrack – ‘My Body’ by Young The Giant fills the atmosphere with energy and power.

Check out Mountain Dew Canada’s newest commercial. Do the Dew!


Creative Agency: BBDO, Toronto, Canada
Creative Director / Copywriter: Peter Ignazi
Art Director: Jeff Cheng
Agency Producer: Beatrice Bodogh
Production Company: The Corner Store
Director: Steve Hudson
Executive Producer: Jennie Montford
Line Producer: Tom Lowe
Editorial: Panic & Bob
Editor: Michelle Czukar
Sound Production: RMW Music
Music: ”My Body” by Young The Giant
Sound Design: Vlad Nikolic
Producer: Ted Rosnick
Coloured: Notch

There are 4 comments for this article
  1. Patti at 4:28 AM

    Are you certain this was filmed in NYC… The skyline does not look like it… I don!t recall a mountain view in New York city.

  2. Jim Hill at 12:01 AM

    Are you sure the background is New York City? I do not recall there beign that “few” scryscapers in NYC, nor hills in the background. Does anyone know where this was shot?

  3. Dilo at 2:10 AM

    This is in Los Angeles, I worked on this as a P.A!!

  4. joel at 3:40 AM

    I just want to know they made this commercial by a man really jumping and colliding with the balloon filled with mountain dew or is it fake ?
    I need to know this for my physics project

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