Montréal Festimania and advertising agency Cossette from Montreal have made this exciting musical video.
The creatives made a very original move to invite people from all around the world to Montréal Festimania – the annual music festival. Therefore, the musical improvisation performed by Merton was broadcasted online to Paris, New York, Toronto, Londres. People were personally invited by musician with an amusing song. Cool and touching.
Check out the video and tell us what do you think about it.
Agency: Cossette, Montreal, Canada
Creative Director: Catherine Savard
Art Director: Jonathan Rouxel
Copywriter: Catherine Savard
Photographer: Jean-René Parenteau
Additional credits: 1One