Molson Canadian and advertising agency Rethink Communications from Toronto have released this amusing video commercial lately.
The spot documents an amazing campaign: the big red fridge, filled with Molson Canadian’s beer, was put in various European cities. However, the trick is this: it opens only with a Canadian passport. Watch to find out whether some Canadians were found there.
Watch this fantastic spot and share your opinion about it with us.
Agency: Rethink Communications, Toronto
Creative Director: Aaron Starkman
Creative Director: Chris Staples, Dre Labre, Ian Grais
Art Director: Joel Holtby, Vince Tassone, Christian Buer
Writer: Mike Dubrick, Aaron Starkman, Matt Antonello, Dave Thornhill
Broadcast Producer: Clair Galea
Production Company: Partners Film
Director: Jonty Toosey
Executive Producer: Aerin Barnes
Line Producer: Neil Bartley
Director of Photography: Bruce Jackson
Post Production: Rooster Post
Executive Producer: Melissa Kahn
Editor: Marc Langley
Assistant Editor: Nick Greaves
Post Production: Fort York VFX
Music and Sound Design: RMW Music
Music Producer/Composer: Steven Mackinnon
Colorist: Eric Whipp, Alter Ego